ADINLAY
Agency: Dumpling House Media
Worst Places To Make Money Campaign
Adinlay is an innovative social media app designed to help users turn their posts into earnings. Adinlay needed the campaign to convey its mission that anyone, anywhere, can become an influencer. The "Worst Places To Make Money" campaign was created to deliver this message with a humorous, scroll-stopping twist. This campaign was set to introduce the new platform and launch alongside their new app.
Creative Direction + Production + Script Writing + Assistant Editing
Out-Of-Home Ads
In addition to digital advertisements, an out-of-home advertising campaign strategy was conceived. This included multiple billboards across Times Square. This brand recognition campaign required constant coordination with a billboard rental agency. I designed each billboard according to several different specs and dimensions. The billboards were featured in a digital ad, which can be found on the right.
Production + Graphic Design + Assistant Editing